Illustration
in branding

World youth day 2019 localised branding

We were given the logo and a simple branding guide, but each area had the freedom to brand it locally for their audience. I created the final main illustration in Adobe Illustrator which was used on every asset we created.

I took the main imagery of Our Lady of Guadalupe and turned it into an illustration. Not coming from a Catholic background, this took some research on my part and a few drafts to get it right. The illustration was rolled out across the entire campaign. 

card wyd
inside booklet wyd
BC wyd
11 Folded Shirt Mockup
WYD booklet Cover mockup
wyd cap