BRANDING // ILLUSTRATION // TYPOGRAPHY // ROLLOUT
World youth day 2019 localised branding
We were given the logo and a simple branding guide, but each area had the freedom to brand it locally for their audience. I created the final main illustration in Adobe Illustrator which was used on every asset we created.
I took the main imagery of Our Lady of Guadalupe and turned it into an illustration. Not coming from a Catholic background, this took some research on my part and a few drafts to get it right. The illustration was rolled out across the entire campaign.